In the magical world of web design, calls to action (or CTAs) are vital for converting website visitors into paying customers. Good CTA’s guide users towards the next step of your customer journey, such as signing up for a newsletter, downloading an ebook, or making a purchase. However, creating effective CTAs is more than just chucking a button on a page and hoping for the best. Here’s how to create clear CTAs on your website and why they are so important.