As business owners, we can often be distracted by all the shiny shiny things. And there is a deluge of experts all peddling the “best ways'' to do this and that. And when you first start out it’s so tempting to take a bite even if you’re not fully sure what’s being sold. I’ve lost count of the courses, masterclasses and templates I’ve bought that are still catching dust in my Google Drive.

In the magical world of web design, calls to action (or CTAs) are vital for converting website visitors into paying customers. Good CTA’s guide users towards the next step of your customer journey, such as signing up for a newsletter, downloading an ebook, or making a purchase. However, creating effective CTAs is more than just chucking a button on a page and hoping for the best. Here’s how to create clear CTAs on your website and why they are so important.

Getting paid for your products or services is a huge reason for why we all do what we do. However I think it is one of the services we most often overlook. Asking for money can feel icky for some of us (me especially) so streamlining the process can take the personal elements out of it and will only have a positive impact and impression on your incoming clients.

If you’re anything like me you are bonded to your clients for life and the vast majority are so happy with what you do that they want to stay in your community.

There's some serious magic in leaving a lasting impression on your clients by showing them exactly what you've got in your bag o’ tricks.

I see you, constantly picking at your logo, changing up your fonts, adding new colours in. You’re not happy with your brand identity, which in all honesty means that your ideal client isn't happy with it either. If you are confused by it then so are they.

Your website navigation helps your website users to navigate your site. It helps them to find where they want to go. If they can't find it they leave. End of

As a brand you need to stand out from the crowd and the best way to do that is by truly honouring who you are. And whilst your brand colours aren’t the be all and end all they are a pretty important element of your whole brand ID. They are the icing on the cake. They give a little teaser of what’s inside. And if the icing is meh, then people are likely to think the cake is meh too.

Your target audience, that ideal client of yours is fickle too. It’s your authenticity that draws them in.