Why self Love is key to your brands success
My Queen, you are a busy one. You're running a household, raising kids, caring for parents, holding your BFF and building an empire. All this love you give is wonderful for the people in your life but when was the last time you gave yourself a little love bomb?
Women are conditioned from birth to put others first, and when we are running a business we pour a lot of our love into that too. We forget ourselves. It’s so easy to do isn't it? Just forget about the love that you need from you. We underestimate the power that self love has over our ability to strive and succeed and to attract the right people into ourselves to be able to do so.
Forgetting yourself over and over again results in us being unhappy. Our inner dialogue becomes negative and we forget who we are. The dementors creep in, the shadows loom and we stop taking risks. We play safe.
Self love is a state of appreciation for oneself that grows from actions that support one's physical, psychological, and spiritual growth. The key word here is growth.in order for you and your business to grow you need to make sure that you are looking after yourself physically, emotionally and spiritually. Curating self love is the first stage of the branding process I take all of my clients though, and here are the reasons why:
Self acceptance.
Self love isn't just about knowing all the reasons why you're great. Now don't get me wrong it is a huge part of the process and probably the most difficult. We’re not all great at banging our own drum so it is vital to know what you're good at and be able to communicate that with your divine client. But, it is equally as important to know your limitations and acknowledge your shadows and self limiting beliefs. These are all important elements of you. Acknowledging and accepting them as part of what makes you whole does wonders for your confidence and your motivation.
2. Building resilience.
Self love practice really helps you to develop your inner knowing. There isn't a person on this earth that knows you better than you know yourself but honing the self acceptance element really helps to build and affirm your resilience. Being an entrepreneur in the digital world can be brutal. There will be people who disagree with you, there will be copy cats, there will be trolls (I had my first one on Tik Tok the other day I felt honoured). Whenever you are knocked down you will need to be able to get up and keep going. Keep showing up, keep being that unapologetic Queen. It’s OK to wobble and take time out to breath and reset. It’s self love that is going to make it easier for you to keep going. Love and acceptance are key to helping you put yourself out there. It is the fuel that will drive you to show up and really be seen. It will help you to pick yourself up when you’re knocked down and on the darker days it will be easier to come back to yourself and remember who you are.
3. Boundary building.
Building boundaries was one of the hardest lessons I had to learn as an entrepreneur. I’m a giver. I will give and give from my pot until I have nothing left. This all comes from a place of feeling like I am not deserving of my own time and space, of feeling like my role is to serve others before myself. Valuing myself and my time has actually helped me to give a better and more personal service to my clients which is what I am best known for. It's an integral part of my brand identity. You too will weave boundaries that you never thought possible, your decision making will be more focussed and more confident. Saying ‘no will get easier and you will create space f to really grow your business further and develop and maintain meaningful relationships that align with you and your business.
4. Accepting love.
We are all in different stages of our self love journey as you progress it will get easier and easier to accept the love that others have for you. Knowing, liking and trusting are key to getting your divine client to buy from you. Showing up in all your amazing glory allows your divine client the space to love you too. They want to be a part of your world.They want a piece of that amazingly authentic energy you bring to everything you do. They want to love you. Accepting that love means accepting the abundance that comes with it. Money flows where love goes.
5. Authenticity
There is nothing more magnetic than a woman that knows her worth. She knows who she is. She’s not following the crowd, she’s building her own. She knows she’s brilliant, she knows what her limitations are and loves herself anyway. All of this is what makes it easier for you to sell to your divine client. They want to buy from you not a poor imitation of someone else. Once you have mastered this the sales bit comes easy. Your self love makes it easy for you to promote your authenticity.
Your self love is the key to your success and the success of your business. Loving yourself means being your own cheerleader even when you don’t feel like you have any.
It means being able tackle your dementors, side-eye your naysayers and just go and be you. It means being able to say no when you feel like things don't align. It means allowing the space for people to love you and being the truly magnetic queen that deep down you know you are. Loving yourself means allowing yourself the space to spread your wings and fly.
It all starts with you!
